The standard "What A Year It Has Been!" that we'll all see on the coming holiday letters really is true this year for us. It's been wild! laNeva Tile has expanded production dramatically from 2010 and we have so many more options for patterns, customization and alternative materials. We've partnered with Zelle Glass to create a completely dramatic, luxury glass tile collection (laNeva GLASS which launched this past October). We are working with so many incredible designers and showrooms that astound us with their talent and creativity.
laNeva has also moved to dealer sales only, which helps to streamline our production and customer service as well as dramatically increases our dealer network. Yippee!
And, it's not like we're just going to coast into 2012. We're not done yet!
The GLASS launch this past October was the start of 3 new product launches. The second and third of which are in production now and will be rolled out in early 2012. These are collaborative products as well as a whole new direction for the future of laNeva tile. We're so excited, but really can't say any more.
What we CAN show you now is a component of one of these new products. A peek. A tease. Just one part of the puzzle that we will be revealing soon:
There will be some other changes and additions coming about: More colors in GLASS and ceramic for 2012, including 3 new 'IT' glaze colors to be chosen by YOU (and lets do that a little earlier in 2012, shall we? )
Along with the color additions, others are getting the ax and there will be a few deletions from our lines. We will never be one of those companies with 100 or even 50 colors per product line.
Streamlined. Refined. Yes.
But hey, I'm jumping ahead a month. There's a lot of celebrating to be done before the end of the year, and celebrating we shall do. We're just excited to keep moving forward!